![Joycelyn Siew, 澳门玄机图 Senior Hydrologist, Perth, Western Australia](/imported-media/11830/grow-west-joycelyn-siew.jpg?width=1440&height=960&quality=90)
Kim Drubbel: bringing global expertise to local projects
Raised in the Netherlands, educated in the United States and France, and having worked in the Middle East and Australia, Kim Drubbel is the definition of a global management consultant.
Q Could you have predicted your management consulting career journey to date?
No, it's been a bit of a roller coaster, to be honest.听
I鈥檓 originally Dutch and grew up in the Netherlands, then pursued higher education in Paris and New York. When I was close to finishing my MBA (Master of Business Administration), everyone was eyeing opportunities in London and Brussels. The typical paths weren鈥檛 really fitting for me 鈥 and then I got this left field offer to join a boutique start-up advisory firm in Dubai.
In the early 2000s, Dubai wasn't the powerhouse it is today. It was very much the unknown. But I figured, you know what? Adventure鈥檚 calling! I went to Dubai thinking I鈥檇 do it for two years. Then I landed and loved being part of the city鈥檚 evolution. So, two turned into 15 years.
Meet Kim
What languages do you speak:听Dutch, English and French fluently and German, Italian, Spanish conversationally.
Unique holiday destination:听Unconventional skiing trips with my Dubai teammates to Kazakhstan, Lebanon and Iran.
Next city on your holiday list:听Tokyo.
Q Why the move to Australia?
I wanted to start a family and have a change of pace. Living in a 24/7 environment really takes a toll on your work-life balance.
We鈥檇 visited Melbourne before and thought it would be a good fit. But our timing could not have been worse. We moved during Covid. And, as it turned out, we ended up on the very last international flight allowed into Melbourne and went straight into hotel quarantine as Melbourne went into rolling lockdowns.
We鈥檇 rented this lovely apartment on Flinders Lane in the city but couldn鈥檛 go anywhere for months on end.听
Then an opportunity came out of left field in Perth. I鈥檇 not been to that part of Australia. But we were just sitting in our apartment doing nothing. I had a Dubai flashback and, again, chose adventure! Now I call Perth home.
Q You’ve spent much of your career in the United Arab Emirates, what types of projects have you worked on?
I鈥檝e worked on big towers, canals, and the Dubai Metro. But what I loved most was working on cities and large-scale 1,000+ hectare urban developments. It was great to bring together the pieces of a huge puzzle that would include energy, sustainability, transport, property, and social infrastructure.
For instance, I worked on the urban renewal vision for the Abu Dhabi Capital District. We had to reinvigorate the city鈥檚 vision and master plan to compete on the world stage, to attract investors, employees, and corporates to help diversify the economy away from a reliance on oil.
I was fortunate to be part of the evolution of sustainable thinking for that city and its push to renewable energy and innovation in clean technologies. In the late 2000s, it established Masdar. Its goal was to be the world鈥檚 first net zero city and it worked with IRENA (International Renewable Energy Agency) to establish new policies and strategies. That was visionary back then, and still ambitious today.
![Kim Drubbel in the desert in the Middle East](/media/bdwjrpp4/kim-drubbel-in-middle-east.jpg?width=800&height=800&quality=100)
Kim on the Middle East
鈥... what I loved most [about the Middle East] was working on cities and large-scale 1,000+ hectare urban developments. It was great to bring together the pieces of a huge puzzle that would include energy, sustainability, transport, property, and social infrastructure.鈥
Q What projects have you been working on in Australia?
I鈥檝e just finished an interesting project creating an accessibility index for the Western Parkland City Authority in Sydney. The index is an innovative way of assessing and understanding a more complete picture of a region鈥檚 land use and transportation dynamics.
We developed a system that allows us to assess and analyse transportation networks across different modes. It looks at accessibility to job opportunities and essential services, the walkability of the region and the level of connectivity to amenities. We utilised new digital data analytics and GIS (geographic information systems) and created one simple index 鈥 although it wasn鈥檛 simple to develop!
The potential implications of this system are groundbreaking. It holds the promise of being a versatile tool that can guide infrastructure investments, shape long-term planning, steer urban development, facilitate equity analysis, and evaluate policy impacts.
Q As a global traveller, I’m sure you have some interesting stories to tell!
Most are not fit for publication! But I have a memorable delay story. In 2008, President Bush visited the Middle East, and I was in Egypt for a project at the time.
For some reason the President didn鈥檛 want to fly by helicopter from Dubai to Abu Dhabi; he wanted to drive. So, they had to close down the entire highway between Abu Dhabi and Dubai, which is the main artery. It was closed for nearly six hours, which meant both cities came to a complete grinding halt. Emirates airline has its hub in Dubai, and none of the pilots and crew could make it to the airport, so the entire region鈥檚 air travel was disrupted too.
I ended up sitting on a chair in Cairo airport for nearly 11 hours before things got back to normal, and even today everyone in the region refers to this day as Bush Day!
![Boats moored off the beach at sunset, Rottnest Island, Western Australia](/imported-media/11742/rottnest-island-adobestock_334376197.jpeg?width=800&height=800&quality=100)
More ideas and insights from our local team
Discover more from our team or get in touch with Kim for support with your next project.听
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![Joycelyn Siew, 澳门玄机图 Senior Hydrologist, Perth, Western Australia](/imported-media/11830/grow-west-joycelyn-siew.jpg?width=1440&height=960&quality=90)
Get in touch with Kim
![Kim Drubbel, Director - Strategy & Investment, 澳门玄机图, wears blue suit and shirt in Perth office,](/media/431n2dss/drubbel_kim_headshot.jpg?width=830&height=533&quality=90)
Kim Drubbel
Director - Strategy & Investment